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Flavor Saver

Never mess up again

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People often mistake the proper usage direction of store-bought seasoning bottles, leading to a ruined meal.

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300 samples online survey

Have you ever had to use miss the directions for this type of spice bottle resulting in ruining a pot of food?

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When people ruin a meal, they often experience negative emotions such as sadness, disappointment, and anger.

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This has negative impacts on both consumer satisfaction and the company's product reputation.

I've noticed that the root cause of this issue is that all seasoning bottles have a cylindrical design, and the centrally symmetric cylindrical shape lacks directionality.

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  Non-directional  

  Ideation  

Directionality.

Easy to use.

Low cost.

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  Prototype and testing  

I made models of what I believe to be the best solution to test its feasibility in a real-world and compare them see which one works better.
situation.

Ergonomics

Usability

Probability of messing up

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I have designed the grip pattern for the small opening in a way that is highly ergonomic, allowing users to immediately identify the intended usage as soon as they pick it up.

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On the other hand, the design of the large opening is intentionally non-ergonomic, creating a sense of discomfort that reminds users they are handling the large opening, thus preventing them from using it in the wrong orientation.

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Keep the plastic caps for future use to reduce plastic waste.

After use, recycle the paper packaging and purchase refill packs.

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  Flavor Saver  

Never mess up again

© 2024 Tianchen Feng. All rights reserved

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